BE News

The Bad Etiquette site is officially up! Big big shoutout to our very first customer Elizabeth A from NYC! She copped an Illionaire hoodie before we realized we were up and running. Good looking out Elizabeth. We see you.

We had a great turnout last night despite the thunderstorm. Shoutouts to everyone who came out to get a sneak peek of the line. We practically sold out! The Original Rudeboy was the star of the show – hands down the most popular thing on the menu.

Special thanks to DJ P Plus, La Carnita and Churchill Bar for holding it down. #respect #fam

More Party Pics >

Big shout out to Sasha Tong for keepin it fucking real. Sasha gives her no bullshit review of our collection in her column on Lainey. 

'My favorite of the bunch is the “Illionaire”  hoodie because when you’re so rich in swag, money ain’t a thang. F-ck I wish I was smart enough to come up with that myself.' – Sasha Tong

Thanks Sasha! Check out the rest of her article!

Casie Stewart rockin our Dope & Diamonds tee with some sick Rudsak leather.
Hey Casie, why'd you flip it and reverse it?
Check out her post >

We hit the streets with 3 shooters, two still and one video. We got some dope pics, some serious footage, and were mistaken for a rap group. Makes sense. 

Check out more behind the scenes pics on Instagram.